B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…
Today Rupert Graves from AdUnity spoke about data ethics and purposes for processing data at the EEMA. Rupert spoke about…
Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…
We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…
As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…
This is a series of three blog posts. In each blog post, I will explain one of three important details…
AdUnity now provides Intelligent Ad Tags by default throughout its publisher and advertiser ad technology stack. The key benefits are:…
GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…
Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…
AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…