Rupert Graves

20 years commercial and product experience in digital media, mobile and advertising, with deep domain experience in programmatic advertising and media trading. Sector Experience in: Advertising, Digital Media, Mobile/Fixed Line Telecoms, Broadcast TV, Consumer Electronics, SaaS. This includes B2C and B2B marketing and product development.  

Why are European B2B publishers obliged to gain consent for someone else’s business model?

B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…

3 years ago

AdUnity presents at EEMA at Microsoft in London

Today Rupert Graves from AdUnity spoke about  data ethics and purposes for processing data at the EEMA. Rupert spoke about…

3 years ago

Introducing the new AdUnity Enterprise Ad Server for Publishers

Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…

3 years ago

GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…

3 years ago

Learn about Cross-Industry Standards for Privacy on International Privacy and Data Protection Day

As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

AdUnity launches Intelligent Ad Tags

AdUnity now provides Intelligent Ad Tags by default throughout its publisher and advertiser ad technology stack. The key benefits are:…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago

Price Discrimination: The Only Way To Maximise Ad Revenue (in theory and practice)

Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…

4 years ago

The transparent way for publishers to tap into native ad budgets

AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…

4 years ago