Rupert Graves

Recover lost ad revenue with dynamic bid floors. AdUnity launches Auction Intelligence and Dynamic Lift.

AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP:  Auction Intelligence and Dynamic Lift.  Auction…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now go into more detail about…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…

4 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago