Enterprise Ad Server does not drop cookies, does not collect personal data from devices, and does not require consent to…
B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…
We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…
This is a series of three blog posts. In each blog post, I will explain one of three important details…
GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…
Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…
Everyone working in digital media and ad tech has talked about or heard conversations about "Remnant" and "Premium". I hear…
Following on from last week’s blog post (which you can find here) I will now go into more detail about…
Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…
AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…