As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…
This is a series of three blog posts. In each blog post, I will explain one of three important details…
GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…
Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…
AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…
AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP: Auction Intelligence and Dynamic Lift. Auction…
Following on from last week’s blog post (which you can find here) I will now go into more detail about…
Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…
AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…
End-to-End vs Pure-Play Ad Platforms: Contradictory Incentives Means Revenue Erosion For Publishers The programmatic advertising ecosystem has evolved a great…