Programmatic Advertising

Learn about Cross-Industry Standards for Privacy on International Privacy and Data Protection Day

As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago

Price Discrimination: The Only Way To Maximise Ad Revenue (in theory and practice)

Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…

4 years ago

The transparent way for publishers to tap into native ad budgets

AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…

4 years ago

Recover lost ad revenue with dynamic bid floors. AdUnity launches Auction Intelligence and Dynamic Lift.

AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP:  Auction Intelligence and Dynamic Lift.  Auction…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now go into more detail about…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…

4 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago

End-to-End vs Pure-Play Ad Platforms

End-to-End vs Pure-Play Ad Platforms: Contradictory Incentives Means Revenue Erosion For Publishers The programmatic advertising ecosystem has evolved a great…

5 years ago