The transparent way for publishers to tap into native ad budgets

AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play…

3 years ago

“Remnant vs Premium” Its Time to Play Another Game.

Everyone working in digital media and ad tech has talked about or heard conversations about…

3 years ago

Recover lost ad revenue with dynamic bid floors. AdUnity launches Auction Intelligence and Dynamic Lift.

AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP:  Auction…

3 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now…

3 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I…

3 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising,…

4 years ago

End-to-End vs Pure-Play Ad Platforms

End-to-End vs Pure-Play Ad Platforms: Contradictory Incentives Means Revenue Erosion For Publishers The programmatic advertising…

4 years ago

AdUnity launches Out-Stream Video Ad Format

AdUnity launches Out-Stream Video Ad Format AdUnity now offers the Out-Stream Video ad format. The…

4 years ago

Enhanced Brand Protection for Publishers

At AdUnity we take Publisher brand protection very seriously. It is in the interests of…

4 years ago