Ad Technology

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…

4 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago