Complementary Assets

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now go into more detail about…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…

4 years ago