Programmatic Ad Sales

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago

Price Discrimination: The Only Way To Maximise Ad Revenue (in theory and practice)

Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…

4 years ago

Recover lost ad revenue with dynamic bid floors. AdUnity launches Auction Intelligence and Dynamic Lift.

AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP:  Auction Intelligence and Dynamic Lift.  Auction…

4 years ago