SSP

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

The transparent way for publishers to tap into native ad budgets

AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…

4 years ago

Recover lost ad revenue with dynamic bid floors. AdUnity launches Auction Intelligence and Dynamic Lift.

AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP:  Auction Intelligence and Dynamic Lift.  Auction…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now go into more detail about…

4 years ago