Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago

End-to-End vs Pure-Play Ad Platforms

End-to-End vs Pure-Play Ad Platforms: Contradictory Incentives Means Revenue Erosion For Publishers The programmatic advertising ecosystem has evolved a great…

5 years ago