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EAS – no cookies Ad Server

Enterprise Ad Server does not drop cookies, does not collect personal data from devices, and does not require consent to…

1 year ago

Why are European B2B publishers obliged to gain consent for someone else’s business model?

B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…

3 years ago

GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago

Price Discrimination: The Only Way To Maximise Ad Revenue (in theory and practice)

Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…

4 years ago

“Remnant vs Premium” Its Time to Play Another Game.

Everyone working in digital media and ad tech has talked about or heard conversations about "Remnant" and "Premium". I hear…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 2.

Following on from last week’s blog post (which you can find here) I will now go into more detail about…

4 years ago

Are Publishers Suffering Under Programmatic? Economic Theory May Have an Explanation. Part 1.

Does liquid soap have something to tell us about the programmatic media market? When I first heard about complementary assets…

4 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago