GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and 25). The result is that we have either eliminated or significantly reduced the personal data we use to provide ad serving services to marketers and media owners. This means big operational and compliance benefits to our customers.

GDPR Recital 78
In order to be able to demonstrate compliance with this Regulation, the controller should adopt internal policies and implement measures which meet in particular the principles of data protection by design and data protection by default. Such measures could consist, inter alia, of minimising the processing of personal data, pseudonymising personal data as soon as possible, transparency with regard to the functions and processing of personal data, enabling the data subject to monitor the data processing, enabling the controller to create and improve security features.

Most ad tech companies prioritise their data profiling business models instead of providing the service marketers and media owners actually need. Instead of minimising the use of data to reduce risk, all that has happened is that they have pushed risk and liability to marketers and media owners.

AdUnity works in a different way. Firstly, we operate as a Data Processor (under the agency, brand, publisher or network). Hence, we do not require that the publisher obtain and maintain consent to use our platform. Secondly, we have invested heavily in developing a privacy-by-design ad serving technology as required by GDPR (Articles 5, 11 and 25). The result is that we have either eliminated or significantly reduced the personal data we use to provide ad serving services to marketers and media owners. This means big operational and compliance benefits to publishers and networks.

To learn more go to www.adunity.com

About AdUnity
ADUNITY is an ad technology company based in the UK with offices in both London and Bucharest. We deliver trust, transparency and advanced technology in the programmatic ecosystem. AdUnity provides GDPR ready Consent Based Advertising solutions and transparent sales platforms for publishers (no black boxes) and does not operate an arbitrage model. We comply with the latest programmatic standards (OpenRTB 2.4) and format standards (HTML5, VAST 2.0, VPAID 2.0, MRAID 1.0, Native Ads API 1.1).

Contact: sales@adunity.com

Author: Rupert Graves

20 years commercial and product experience in digital media, mobile and advertising, with deep domain experience in programmatic advertising and media trading. Sector Experience in: Advertising, Digital Media, Mobile/Fixed Line Telecoms, Broadcast TV, Consumer Electronics, SaaS. This includes B2C and B2B marketing and product development.   View Rupert Graves's profile on LinkedIn