We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and 25). The result is that we have either eliminated or significantly reduced the personal data we use to provide ad serving services to marketers and media owners. This means big operational and compliance benefits to our customers.
Most ad tech companies prioritise their data profiling business models instead of providing the service marketers and media owners actually need. Instead of minimising the use of data to reduce risk, all that has happened is that they have pushed risk and liability to marketers and media owners.
AdUnity works in a different way. Firstly, we operate as a Data Processor (under the agency, brand, publisher or network). Hence, we do not require that the publisher obtain and maintain consent to use our platform. Secondly, we have invested heavily in developing a privacy-by-design ad serving technology as required by GDPR (Articles 5, 11 and 25). The result is that we have either eliminated or significantly reduced the personal data we use to provide ad serving services to marketers and media owners. This means big operational and compliance benefits to publishers and networks.
To learn more go to www.adunity.com
ADUNITY is an ad technology company based in the UK with offices in both London and Bucharest. We deliver trust, transparency and advanced technology in the programmatic ecosystem. AdUnity provides GDPR ready Consent Based Advertising solutions and transparent sales platforms for publishers (no black boxes) and does not operate an arbitrage model. We comply with the latest programmatic standards (OpenRTB 2.4) and format standards (HTML5, VAST 2.0, VPAID 2.0, MRAID 1.0, Native Ads API 1.1).
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