Today Rupert Graves from AdUnity spoke about data ethics and purposes for processing data at the EEMA. Rupert spoke about the work AdUnity is doing with Kantara Initiative in developing guidance to define purposes to process personal data. As a member of Kantara, AdUnity was invited to speak alongside Dr Rachel O’Connell from Trust Elevate and Björn Sjöholm from Nixu Corporation.
EEMA is Europe’s leading independent, trade association for e-Business, working to further e-Business technology and legislation with its European members, governmental bodies, standards organisations and e-Business initiatives.
ADUNITY is an ad technology company based in the UK with offices in both London and Bucharest. We deliver trust, transparency and advanced technology in the programmatic ecosystem. AdUnity provides GDPR ready Consent Based Advertising solutions and transparent sales platforms for publishers (no black boxes) and does not operate an arbitrage model. We comply with the industry programmatic standards and format standards.