AdUnity presents at EEMA at Microsoft in London

Today Rupert Graves from AdUnity spoke about  data ethics and purposes for processing data at the EEMA. Rupert spoke about the work AdUnity is doing with Kantara Initiative in developing guidance to define purposes to process personal data. As a member of Kantara, AdUnity was invited to speak alongside Dr Rachel O’Connell from Trust Elevate and Björn Sjöholm from Nixu Corporation.

EEMA is Europe’s leading independent, trade association for e-Business, working to further e-Business technology and legislation with its European members, governmental bodies, standards organisations and e-Business initiatives.

About AdUnity
ADUNITY is an ad technology company based in the UK with offices in both London and Bucharest. We deliver trust, transparency and advanced technology in the programmatic ecosystem. AdUnity provides GDPR ready Consent Based Advertising solutions and transparent sales platforms for publishers (no black boxes) and does not operate an arbitrage model. We comply with the industry programmatic standards and format standards.

Author: Rupert Graves

20 years commercial and product experience in digital media, mobile and advertising, with deep domain experience in programmatic advertising and media trading. Sector Experience in: Advertising, Digital Media, Mobile/Fixed Line Telecoms, Broadcast TV, Consumer Electronics, SaaS. This includes B2C and B2B marketing and product development.   View Rupert Graves's profile on LinkedIn