B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a tenancy basis. Successful B2B publishers often make good revenues from audience sizes that would be too small for consumer-focused publishers…
Today Rupert Graves from AdUnity spoke about data ethics and purposes for processing data at the EEMA. Rupert spoke about the work AdUnity is doing with Kantara Initiative in developing guidance to define purposes to process personal data. As a…
Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the AdUnity Enterprise Ad Server does not drop cookies and does not process personal data (unless specifically requested to do so…