EAS – no cookies Ad Server

9 months ago
AdUnity

Enterprise Ad Server does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. It is the perfect solution for all kind of publisher operations or advertisers tracking and digital campaigns delivery. AdUnity operates as a Data Processor under the publisher: no…

Why are European B2B publishers obliged to gain consent for someone else’s business model?

B2B publishers do not tend to use any monetisation ad technology because they sell all…

2 years ago

AdUnity presents at EEMA at Microsoft in London

Today Rupert Graves from AdUnity spoke about  data ethics and purposes for processing data at…

2 years ago

Introducing the new AdUnity Enterprise Ad Server for Publishers

Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for…

2 years ago

GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by…

2 years ago

Learn about Cross-Industry Standards for Privacy on International Privacy and Data Protection Day

As part of our mission to get the advertising industry ready for GDPR AdUnity is…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain…

3 years ago

AdUnity launches Intelligent Ad Tags

AdUnity now provides Intelligent Ad Tags by default throughout its publisher and advertiser ad technology…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of…

3 years ago

Price Discrimination: The Only Way To Maximise Ad Revenue (in theory and practice)

Anyone that has studied economics at any level will have heard about Price Discrimination. I…

4 years ago