Transparency

Introducing the new AdUnity Enterprise Ad Server for Publishers

Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago

Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

AdUnity is a company that has developed a set of business ethics for programmatic advertising, so it is perhaps unsurprising…

5 years ago

End-to-End vs Pure-Play Ad Platforms

End-to-End vs Pure-Play Ad Platforms: Contradictory Incentives Means Revenue Erosion For Publishers The programmatic advertising ecosystem has evolved a great…

5 years ago

Enhanced Brand Protection for Publishers

At AdUnity we take Publisher brand protection very seriously. It is in the interests of the industry as a whole…

5 years ago