GDPR

Why are European B2B publishers obliged to gain consent for someone else’s business model?

B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…

3 years ago

AdUnity presents at EEMA at Microsoft in London

Today Rupert Graves from AdUnity spoke about  data ethics and purposes for processing data at the EEMA. Rupert spoke about…

3 years ago

Introducing the new AdUnity Enterprise Ad Server for Publishers

Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…

3 years ago

GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…

3 years ago

Learn about Cross-Industry Standards for Privacy on International Privacy and Data Protection Day

As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…

3 years ago

GDPR: the opportunity is in the detail for media owners. Part One.

This is a series of three blog posts. In each blog post, I will explain one of three important details…

3 years ago

GDPR will Trigger a Massive Transformation of Programmatic Advertising

GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…

4 years ago