Enterprise Ad Server does not drop cookies, does not collect personal data from devices, and does not require consent to…
Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…
As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…
This is a series of three blog posts. In each blog post, I will explain one of three important details…
AdUnity now provides Intelligent Ad Tags by default throughout its publisher and advertiser ad technology stack. The key benefits are:…
GDPR means the end of this unrestricted use of cookies and hence the end of programmatic trading as we know…
Anyone that has studied economics at any level will have heard about Price Discrimination. I first learnt about Price Discrimination…
AdUnity introduces native distribution ad formats to AUX, (the AdUnity Exchange), Europe’s leading multi-screen pure-play publisher focused exchange. A simple…
AdUnity announces a major double feature launch for its AUX (ad exchange) and SSP: Auction Intelligence and Dynamic Lift. Auction…
Following on from last week’s blog post (which you can find here) I will now go into more detail about…