AdUnity launches Out-Stream Video Ad Format
AdUnity now offers the Out-Stream Video ad format. The format is available on the AdUnity SSP and exchange on both mobile and PC.
Video has a deserved reputation for being a powerful advertising medium due to its ability to tap into the emotions. For decades video/TV has been one of the preferred formats for brand advertising and for this reason has attracted premium prices. Traditionally video ad formats have only been available to broadcasters or publishers with access to video content. Outstream video is the first video format available to publishers that have none of their own video content. The Out-Stream video format brings into the heart of editorial.
AdUnity’s Out-Stream format is responsive to device screen size. When the format is launched it is mute by default. A single user tap initiates sound and expands the video to full-screen. Most importantly, our Out-Stream format is viewable by design as it requires the page area to be fully loaded and more than 50% in view before it is activated, as soon as the site visitor scrolls past the video pauses.
Publishers using the AdUnity exchange (AUX) wishing to use Out-Stream Video will find it has been added as an option under Zones, in the Media Spaces section of the Settings page.
Enterprise Ad Server does not drop cookies, does not collect personal data from devices, and does not require consent to…
B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…
Today Rupert Graves from AdUnity spoke about data ethics and purposes for processing data at the EEMA. Rupert spoke about…
Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…
We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…
As part of our mission to get the advertising industry ready for GDPR AdUnity is pleased to announce that we…