Categories: News

AdUnity launches Out-Stream Video Ad Format

AdUnity launches Out-Stream Video Ad Format

AdUnity now offers the Out-Stream Video ad format. The format is available on the AdUnity SSP and exchange on both mobile and PC.

Video has a deserved reputation for being a powerful advertising medium due to its ability to tap into the emotions. For decades video/TV has been one of the preferred formats for brand advertising and for this reason has attracted premium prices. Traditionally video ad formats have only been available to broadcasters or publishers with access to video content. Outstream video is the first video format available to publishers that have none of their own video content. The Out-Stream video format brings into the heart of editorial.

Desktop preview


AdUnity’s Out-Stream format is responsive to device screen size. When the format is launched it is mute by default. A single user tap initiates sound and expands the video to full-screen.  Most importantly, our Out-Stream format is viewable by design as it requires the page area to be fully loaded and more than 50% in view before it is activated, as soon as the site visitor scrolls past the video pauses.

Mobile preview


Publishers using the AdUnity exchange (AUX) wishing to use Out-Stream Video will find it has been added as an option under Zones, in the Media Spaces section of the Settings page.




+10 years together in computer tehnology development

Comments are closed.

Recent Posts

Este publicitatea nativă potrivită pentru promovarea business-ul tău?

Conceptul de Native Advertising (publicitate nativă) a apărut la începutul anilor 2010, urmând ca în 2014 să fie recunoscut și…

8 months ago

GDPR 2018 în online – Consimţământ liber ales?

GDPR Consent, între teorie şi practică După cum ştim cu toţii, site-urile web şi magazinele de comerţ electronic s-au umplut…

12 months ago

Why are European B2B publishers obliged to gain consent for someone else’s business model?

B2B publishers do not tend to use any monetisation ad technology because they sell all their ad inventory on a…

1 year ago

AdUnity presents at EEMA at Microsoft in London

Today Rupert Graves from AdUnity spoke about  data ethics and purposes for processing data at the EEMA. Rupert spoke about…

1 year ago

Introducing the new AdUnity Enterprise Ad Server for Publishers

Today AdUnity announces the launch of the new privacy protected AdUnity Enterprise Ad Server for publishers (EAS). By default, the…

1 year ago

GDPR has arrived so we are helping marketers and media sellers reduce their legal risk

We have invested heavily in developing our privacy-by-design martech and ad-tech technology as required by GDPR (Articles 5, 11 and…

1 year ago